[App Friday] Flow Club really makes social investing fun and addictive


Remember that scene from literally every Hollywood movie about stock markets, trading, or finance where they’re all sitting around a long table, yelling at each other on the phone, greeting each other, clinking their mugs of coffee during good stock calls, holding their heads in dismay, sometimes throwing things at TV screens?

Hollywood gets it right – because trading or investing is inherently a very social activity if you think back to its origins. Before computer screens took over, trading was done on paper, in markets and other common gathering places where people gathered each morning to bid on stocks.

In the modern world however, with online investment platforms enabling one-click investments, business is increasingly conducted in silos.

Social investing is making a comeback, however, and this time in digital form.

Over the past two years and largely due to a record number of retail investors signing up on platforms such as Zerodha, Upstoxand To growmore and more people are participating in stock markets – and social investing is actively becoming a demand of people looking for investment ideas.

flow club is one of those social investing apps. Basically, Flow Club allows friends and users to follow, track and discuss each other’s portfolios and investments, and share ideas in closed groups or communities.

On the Google Play Store, the app has more 10,000 downloadsbut has not yet been rated.

We tried it, and here’s what we found.

Using the app

From the start, Flow Club UI/UX is a delight. The modern, clean interface with WhatsApp’s signature text bubbles doesn’t make you feel like you’re on a new interface — it looks familiar.

Signing up is a snap and you’re in the app in no time.

There are three main pages on the app:

  • Residence – which is also your main landing page. This is similar to the page you see when you first open your Instagram or Twitter app: it shows you what the people you follow on the app are doing.

In the case of Flow Club, the app gives you a quick snapshot of how the portfolios of the people you follow are performing, whether they’re currently up or down. The app does a great job of sorting the people you follow and sorting them into categories, such as “best performing portfolio.”

On the homepage, you can also access your “boxes” – essentially as a watchlist of stocks and mutual funds you want to follow. You can also “watch” other people’s “boxes” and see how these instruments performed.

  • Discover – it helps you quickly see market moves and losers for the day, some index moves, as well as find interesting people to follow.

A must-see feature here is the bot pages of well-known and veteran investors such as Radhakrishnan Damani, Azim Premji, Rakesh Jhunjhunwala, etc.. These pages, although not managed by the investors themselves, do an excellent job of collating the positions they have opened in their portfolios, which one can easily replicate and execute on their own trading accounts. .

  • Cats – as the name suggests, helps connect with friends, as well as create closed personal groups to discuss investment ideas.

The app asks you to plug in your brokerage account, after which it analyzes and shows you your positions. Currently, Flow Club only supports a handful of the most used online trading platforms, but it promises to add more soon.

Every time someone you know executes a new transaction, the app notifies everyone and prompts them to comment/like or thumbs down the transaction – which app makers may be hoping to spark discussions around commerce. And I’ve seen cases where that happened.

Flow Club ultimately wants to become a social first personal finance app and offer trading services from the app.

(Image source: Flow Club website)

Our opinion

Flow Club has social investing nailed on its head.

the ” addictive “ which social media is well known for translating quite well, and has made me return to the app almost as often as I do on my other social media accounts.

What really caught my attention were the robot pages and how perfectly they captured the investor’s portfolio. Analyzing their sector allocation was fun, and it inspired me to do some independent research to better understand their bets.

The “boxes” feature, while not unique, was still useful. I liked being able to follow other people’s watchlists, and found that I tended to do this more often if they created a “themed” box – like sugar stocks or vehicle-related stocks electrical.

I also enjoyed seeing how my friends’ portfolios were doing on the app, and it encouraged me to keep looking for great investment ideas.

Overall the app ticked all the boxes for me. The only downside, if I were to be a picky human being, would be the time it takes to get used to the app. Flow Club could do with lightweight declutteringbut it’s not a big enough problem for me to stop using it.

Also, the app is relatively new and doesn’t have a lot of people yet, but it’s just a matter of giving it time to grow and thrive.

I like Flow Club and it is on my list of useful financial apps.


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