Everton have signed a record sponsorship deal with a gambling company ahead of the 2022/23 season as such deals could be banned in the near future
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Everton have signed a record sponsorship deal with gaming company Stake.com despite reports that clubs could soon be banned from sponsorship by betting organisations.
The Toffees announced on Thursday morning that they have signed a lucrative sponsorship deal with the global betting company, based on the Caribbean island of Curacao. Stake.com has a number of well-known clients from the world of football and showbiz on its books.
Last season they signed a multi-year deal to sponsor Watford shirts and earlier this year signed clients including former Manchester City and Barcelona striker Sergio Aguero and four-time award-winning musician Drake. a Grammy Award.
However, the controversial move by Frank Lampard’s side comes just weeks after reports from the BBC claimed Premier League clubs could be banned from having game sponsors on the front of their shirts.
Six of next season’s top 20 teams have betting companies as their main shirt sponsors. This marks a drop from 10 just weeks ago, when the BBC first reported that a ban on clubs using such sponsors on shirts was in the works.
Crystal Palace are among the clubs that have changed their main shirt sponsor recently. Last year they were sponsored by betting company W88, which previously had a deal with Aston Villa and has a strong presence in Asia.
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Wolves have also recently distanced themselves from being primarily sponsored by a gambling organization. Last season they were sponsored by ManBetX, which also sponsored Real Madrid. However, for the 2022/23 campaign, their shirts will adorn the logo of online payment company AstroPay.
In a statement Everton made on Thursday when announcing their new partnership with Stake.com, the Toffees highlighted the deal as the biggest shirt-front sponsorship deal in the 114-year history of club history.
Professor Denise Barrett-Baxendale, CEO of Everton, said: “Stake.com is an ambitious organization with impressive growth plans and we are all very pleased to partner with them at this stage in their journey.
“My talented colleagues in our new revenue team have made excellent progress over the past few months and have worked tirelessly to complete what is the biggest principal partnership deal in the club’s history – I want to congratulate them on this. achievement and, on behalf of everyone at the club, express my gratitude to Stake.com for choosing Everton as their long-term partner.
“Finally, I’m happy to say that we have already worked with Stake.com on some exciting activities and content for our local and international supporters and we look forward to sharing more details about those plans soon.”
Everton narrowly avoided being relegated from the top flight for the first time in over 70 years in the 2021/22 campaign, with a 3-2 victory over Palace in the penultimate leg, keeping the Lampard team safe.