Mississippi State football players are making their own foray into name, image and likeness space.
What dozens of Bulldogs teased on social media on Tuesday was launched Wednesday afternoon: the new Starkville NIL Club, a player-driven fan community aimed at generating money to distribute evenly across MSU’s roster .
More than 95 players participate in the club, according to a joint statement tweeted by countless MSU players shortly before 2 p.m. Tuesday. Fans must donate $5 or more per month for a club membership.
Those who subscribe will receive exclusive chat rooms; electronic bulletin boards; content saved by players on past games, upcoming games, training updates, movie breakdowns and more; and opportunities for digital meetups, Q&As, and player interviews.
The club’s website, starkvillenil.com, has set a monthly goal of $50,000. By 2:15 p.m., he had raised $210 from 12 donors.
According to the site, Bulldogs players have partnered with membership platform YOKE, which has launched several similar clubs for other schools in recent months. The list includes Texas, Michigan State, Auburn, Arkansas, Kansas State and Minnesota, as well as Ole Miss; the Oxford NIL Club was launched in July.
NIL became legal on July 1, 2021, allowing college athletes to enjoy the use of their own name, image, and likeness.
Theo DeRosa reports on Mississippi State sports for The Dispatch. Follow him on Twitter at @Theo_DeRosa.
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