Onion Global launches “LUCA Elite Club” events in its KOC community to improve distribution channel efficiency


GUANGZHOU, China, September 30, 2021 /PRNewswire/ — Onion Global Limited (“Onion Global”, the “Group” or the “Company”) (NYSE: OG), a next-generation lifestyle branding platform that incubates, markets and distributes fresh, fashion and future of the world to young people China and through Asiaannounced today that it launch an ongoing event called “LUCA Elite Club” to further motivate and educate its Key Opinion Consumer (KOC) community and improve the effectiveness of its private domain traffic pools by developing more brand partnerships to precisely reach more of C-side users. “LUCA Elite Club” events are designed to provide in-depth brand knowledge to KOCs on how to effectively promote Onion Global’s private label and strategic brands,”Luca Brands“, a range of technology-barriered lifestyle brands that are highly competitive in the market. The events aim to generate stronger revenue growth and improve the company’s awareness and brand image. Supported by more new partnerships from brand, “LUCA Elite Club” events create deeper impressions between the company and brand partners, which ultimately enables Onion Global to precisely attract more KOCs and consumers through the optimization of its branding strategies. omnichannel marketing.

At the end of the second quarter of 2021, Onion Global reached a large community of over 730,000 KOCs. These vast private domain traffic pools of KOC are one of the company’s key competitive advantages and truly differentiate its marketing and distribution channels from other e-commerce platforms in the new consumer era. As a key strategic initiative for this year, Onion Global has invested considerable effort in continuously strengthening the efficiency and expanding its private traffic pools to support its unique Luca Brands line.

Mr Cong (Kenny)LiFounder and CEO of Onion Global, said, “The ‘LUCA Elite Club’ events extend the shopping experience from online to offline, driving our technology innovation and exploration of the metaverse, and enhancing efficiency and the capabilities of our omnichannel marketing layout. We define a key strategy to connect “technology, health and people” in order to develop more valuable and advanced products Luca Brands for our consumers. We also strengthen the connection with partner brands through “LUCA Elite Club” events by continuously and accurately promoting brands and products that lead to quantifiable monetization returns for our partner brands, and to achieve a win-win situation. -winner for the partner brands, the KOCs. and the Company.”

Safe Harbor Statement

This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. industry and business outlook, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some instances, forward-looking statements may be identified by words such as “may”, “will”, “expect”, “anticipate”, “target”, “aim”, “future”, “at intention, “plans,” “believes,” “potential,” “believes,” “continues,” “is/will be likely to” or other similar statements. Further information regarding these and other risks is included in Onion Global’s filings with the SEC All information provided in this press release and in the attachments is as of the date of this press release, and Onion Global undertakes no obligation to update the forward-looking statements, except as required by applicable law.

About Onion Global Limited

Onion Global Limited (NYSE: OG) is a next-generation lifestyle brand platform that incubates, markets and distributes the world’s fresh, fashionable and future brands, which we refer to as “3F brands”, to the young people from China and through Asia. The company’s mission is to be the dream factory of lifestyle brands for young people. The Company’s platform offering an integrated solution to develop, market and distribute inspiring new branded products, thereby reshaping the shopping lifestyle and consumer culture in China. Onion Global Limited has been listed on the New York Stock Exchange since May 2021.

For more information, please visit: http://ir.msyc.com/.

Investor Relations
In China:
Onion Global Ltd.
Investor Relations
E-mail: [email protected]

Mr. Eric Yuan
E-mail: [email protected]
Tel: +86-10-5900-1548

In United States:
M/s. Linda Bergkamp
E-mail: [email protected]
Tel: +1-480-614-3004

SOURCE Onion Global Limited

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