Portsmouth unveil new club logo to mark upcoming 125th anniversary

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Next April the club celebrates this milestone, with the campaign to follow with a series of exciting events planned to celebrate the event in style.

The logo takes the club’s iconic star and crescent as its base element and adds a silver laurel, replacing “1898” in the badge with “1898-2023”.

Over the next few months, fans will see the brand appear on club sites and channels as the celebratory season begins.

The specially commissioned logo to mark Pompey’s 125th birthday.

Colin Farmery, chairman of the club’s 125th anniversary steering group, said: “I am delighted with the special logo.

“The basic club crest was redesigned only a few years ago, to near universal acclaim, and this design builds on that. It’s simple, elegant and instantly recognizable.

“This crest will appear on a range of channels, including merchandise, but we will also be reworking the club shirt crest, which is a simpler design, to mark the anniversary.

“This design will not be revealed until the launch of the 2023-24 kit scheduled for next summer.”

Pompey chief executive Andy Cullen added: “All of us in football have dreams for our clubs, but we must never forget what has come before and the fantastic history of Portsmouth Football Club, with so many memorable moments.”

“I’m really excited about the 125th anniversary season as it will be an opportunity to not only showcase the club’s great past, but also provide a window into what we expect to be a bright future.”

The club are planning a series of events and activities to commemorate the anniversary, including a pre-season friendly next July.

To kick off the anniversary celebrations, the Pompey Supporters’ Trust has launched a crowdfunding campaign to create a sculpture of the club’s greatest player, Jimmy Dickinson, which is due to be unveiled in August 2023.

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