Sam’s Club revealed a partnership and a market first Application Programming Interface (API) integrating its Member Access Platform (MAP) with Pacvue, an enterprise software suite that enables brands, sellers and agencies to manage their e-commerce business. The partnership will provide Sam’s Club MAP advertisers with access to search and sponsored product ads through Pacvue, allowing brands to better reach and engage with Sam’s Club members at the key moment of discovery and purchase.
Launched last June, Sam’s Club MAP, the warehouse club retailer access and advertising program, aims to provide members with an easy, convenient and personalized shopping experience. The program provides agencies, ad tech platforms, vendors, and marketers with tools, experiences, and opportunities to help members discover new products when the time is right.
“At Sam’s Club, we know our members and we know our assortment of curated items,” said Austin Leonard, sales manager for Sam’s Club MAP. “We know how to predict what our members want and need with great precision. With Sam’s Club MAP, we build partnerships and advertising experiences that add to the experience of our members. Search is a key part of the member shopping experience, and through this first-to-market partnership with Pacvue, we are able to extend this member-centric experience to our brand partners as we continue our mission to make our self-service platform and sponsored product ads easy to buy, easy to sell, and easy to use.
“Sam’s Club MAP is dedicated to putting members first, and Pacvue provides brands with the information and tools they need to do just that,” said Melissa Burdick, co-founder and president of Seattle-based Pacvue. “This unique partnership will help Sam’s Club members better discover the brands and products they love most while providing Sam’s Club MAP and their brand partners with in-depth, actionable insights to improve the shopping experience. millions of current and future Sam’s Club members.”
In other Sam’s Club member news, the warehouse club retailer revealed earlier this month that it will be increasing its annual membership fees on October 17 from $40 to $50 for a standard membership and from $100 to $110 for a Plus Membership. This will be the first fee increase in nine years for an entry-level membership, while premium membership fees have not changed since its inception in 1999.
sam’s club, a Bentonville, Ark.-based division of Walmart Inc., operates nearly 600 clubs in the United States and Puerto Rico. Each week, approximately 230 million customers and members visit Walmart’s more than 10,500 stores and numerous e-commerce websites under 46 banners in 24 countries, with approximately 2.3 million associates worldwide. Based in Bentonville, Ark. Walmart USA is #1 on the PG 100, Progressive Grocer’s 2022 list of leading food and consumables retailers in North Americawhile Sam’s Club ranks eighth.