Sam’s Club apologizes and removes controversial products with Dior logo following dispute

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A customer walks past a Sam’s Club warehouse store in Beicai Town, Pudong New Area, east China’s Shanghai. (Xinhua/Chen Jianli)

Sam’s Club, the high-end outlet of US retailer Walmart, recently attracted attention in China with consumers questioning a kit of children’s toys on sale bearing the Dior logo, causing confusion with the Dior brand. luxury.

Sam’s Club said in a statement sent to the Global Times on Thursday that the store immediately removed the product and apologized for causing a poor customer experience.

At a Sam’s Club in Beijing’s Yizhuang, consumers discovered a children’s toy kit produced by Zhejiang Jiandong Culture & Creative Co (Jandoon) bearing the Dior logo that sold for 399 yuan ($55.44), containing DIY tools for the manufacture of necklace, bracelet and earrings, Beijing Business Today reported Thursday.

According to the report, the partner of the Jandoon toymaker was not Christian Dior but another brand named Dior Art Toy which used a typeface similar to the Christian Dior brand. Dior Art Toy’s official website indicated that the brand belonged to Gaodele (France) Commercial Limited which owns the rights to use the “Dior” brand on blankets, sports equipment, fishing equipment and children’s toys. .

After the products went on sale for a short time, Sam’s Club received feedback from members that the products might confuse consumers with the famous Christian Dior, even though the toy kit was legally authorized by the brand owner. , Sam’s Club said in the statement.

“We had removed the products immediately to avoid any further misunderstandings, and we will take the incident as an example to prevent similar incidents from happening again,” Sam’s Club said.

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