Sam’s Club reveals new ambitions for the Member’s Mark™ brand

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Industry-leading sustainability goals and a commitment to focus on trend-leading innovation and quality mark the first steps in the private label’s journey to becoming a regenerative brand.

BENTONVILLE, Ark., April 19, 2022 /PRNewswire/ — Sam’s Club members are increasingly looking for quality and value, as well as items that are fashionable and offer lasting qualities. In response to this feedback and in line with its obsession with delivering the items and experiences its members want, the leading warehouse club announces it is evolving its private Member’s Mark™ brand to a purpose-driven brand. .

Over the past two years, Sam’s Club has been working behind the scenes to strengthen its assortment of Member’s Mark items. It has launched, revamped and reformulated more than 1200 items since 2020, and as a result, more and more members cite Member’s Mark products as the reason they renew their membership.

To build on this momentum, Sam’s Club is introducing a new identity for its Member’s Mark brand – “Made with Our Member and Planet in Mind” – which comes with an aspiration that all items be of the highest quality while presenting a trendy innovation. and a focus on people and the planet.

“Member Sam’s Club is at the center of everything we do, as we continue to evolve the Member’s Mark brand, we intend to develop items that reflect the ingredients, processes and materials they want. – and don’t want – in their products,” said Prathibha Rajashekhar, Senior Vice President, Private Labels and Sourcing, Sam’s Club. “Now, as we introduce new Member’s Mark items and revamp existing ones, we are making decisions that not only focus on quality, innovation and value, but also on the impact we have on the world around us.”

A vow to focus on regeneration
In 2020, Walmart announced its goal of becoming a regenerative company, which inspired Sam’s Club to re-evaluate its Member’s Mark brand. With many popular member brand items already including sustainable attributes, like Colombian Fair Trade Certified™ Member’s Mark coffee, Sam’s Club saw an opportunity to continue to evolve its private label in a way that serves people. , the climate and nature while reducing waste.

Along with a set of new goals it aspires to achieve by 2025 (available in the Sam’s Club newsroom), Sam’s Club aims to remove certain ingredients from Member’s Mark food and consumable products, while bolstering its assortment of items made using practices that promote animal welfare, help support land and ocean health, mitigate deforestation, use more sustainable textiles, and come from renewable sources.

It also aims to incorporate more recyclable, reusable and industrially compostable components into Member’s Mark items and packaging. Additionally, Sam’s Club plans to take an active role in reducing the brand’s environmental footprint by calling on suppliers of Member’s Mark items to participate in Walmart’s signature private sector consortium to reduce or avoid one billion metric tons. greenhouse gas emissions: Project Gigaton™.

Sam’s Club has also set a goal to source Member’s Mark items more responsibly and create inclusive economic opportunities by diversifying its supplier base over the years. Above all else, Sam’s Club aims to adopt a regenerative mindset by developing Member’s Mark items, placing nature, humanity and its members at the center of item innovation and renovation.

New look to reinforce quality, trend and innovation
To celebrate the new brand identity, Sam’s Club is introducing a new logo and member brand design featuring a subtle check mark, helping to communicate the high quality of member brand items and the focus on people and community. planet. Members will begin to see the new logo and check design included on packaging over the next 18 months.

As it continues to innovate Member’s Mark items, Sam’s Club will partner closely with Walmart’s sustainability team and leverage the My Member’s Mark community, a group formed in 2019 that includes more than 40,000 Sam’s members. Club that provide reviews and feedback on Member’s Mark items throughout each phase of a product’s lifecycle.

Member’s Mark was founded by Sam’s Club in 1998, and in 2017 Sam’s Club consolidated its 20 proprietary brands into Member’s Mark. Member’s Mark items are available in a variety of categories, including groceries, health and wellness, babies, apparel, home & furniture, office, tech, and more .

For multimedia resources, please visit the Sam’s Club Newsroom.

About Sam’s Club
Sam’s Club®, a division of Walmart Inc. (NYSE: WMT), is a leading warehouse club offering premium products, savings and service to millions of members at nearly 600 U.S. clubs, including Porto Rico. Now in its 39th year, Sam’s Club continues to redefine warehouse shopping with its curated assortment of high-quality fresh foods and Member’s Mark items and cutting-edge technologies and services like Scan and Go™, Curbside pickup and a home delivery service in certain markets. To learn more about Sam’s Club, visit Sam’s Club Press Roomshop at samsclub.comand interact with Sam’s Club on Twitter, Facebook, instagramand ICT Tac.

SOURCE Sam’s Club

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