Spotify’s Astrology Club with Aliza Kelly: How it Works


When Spotify Wrapped introduced its audio birth chart in 2021, users could see which artists represented their sun, moon and rising signs based on their listening stats. Now the streaming giant is taking its celestial game one step further with Spotify Astrology Club, an astrological content hub in collaboration with Alizée Kellyfamous astrologer, podcast host and author of It’s your destiny. Using algorithms and a interactive quizSpotify hand-picks your ultimate playlist that aligns with your zodiac sign – so you can confidently lean on the stars for daily guidance, whether you’re an astro newbie or the go-to astrologer of your group of friends.

Whether you’re a curious Gemini or a sultry Scorpio, Astrology Club, which launched September 12, has a playlist for you. Users can unveil a personalized playlist of music and podcasts, handpicked by taking into account your sun sign, as well as other factors, like your answers to a thoughtful personality quiz. For example, if you’re a dreamy Pisces, the app will feature plenty of podcasts that will spark your creativity. But beyond that, it can also suggest content that helps you stay grounded in reality, like a meditation podcast. This way, you not only get information that defines your zodiac sign, but also content that can help you grow as well.

Kelly hopes the Astrology Club experience can strengthen your understanding of yourself. his podcasts, stars like us and Astrology dating, with other celestial pods like Cosmic Rx Radio and What is your sign?, are among the many resources to help seasoned astrologers and cosmic novices alike hone their astronomy skills. Additionally, since Kelly is Bumble’s resident astrologer, users can learn more about using astrology in dating. with Bumble’s Compatibility corner characteristic. If you have the Bumble Appyou can access zodiac compatibility and astrology tuesdays in the message tab.

Here, Kelly chats with Bustle about Spotify’s new Astrology Club, his podcast, stars like usand how to use astrology to further your personal development.

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Can you tell me a bit about what the astrology club is and how it can serve as a resource for beginners and experts alike?

Astrology Club is a space within Spotify that is curated and organized around star signs as well as individual tastes and interests. We encourage people to move through this stream where they explore their zodiac sign, they also explore their inclinations, the things they like, their tastes, their situations, their conditions, all of these variables in order to receive this amazing content that is basically the best recommendations you can get based on who you are and what you like.

As host of stars like us, Did you learn anything surprising or exciting about being a talk show personality or just about astrology in general?

Well, one of the things that I really love is how many different approaches to astrology, metaphysical practices. I kind of like to incorporate the origin story, the narrative, the real kind of honest experience into the practice because I think that’s what makes astrologers as metaphysical practitioners so special and so magical is that they have their point of view.

How can users use Astrology Club as a reflection tool?

The way we set up Astrology Club and the corresponding recommendations, we did not limit ourselves to the obvious. For example, with our Capricorn friends who are extremely driven, ambitious and enterprising, we certainly included podcasts on how to manage employees and how to get funding for a new business idea, but we also included podcasts on the culture of burnout and on oneself. -care and the implications of the capitalist structure.

What would you like people to talk about more in conjunction with astrology?

Well, I think boundaries are a very important topic as far as astrologers and metaphysical practitioners are concerned. How to protect your own energy, how to avoid burnout, how to keep your feet on the ground, and how to establish a safe personal life to complement your professional life.

You are also Bumble’s resident astrologer. Can you tell us a bit about your collaboration with Astrology Club and Bumble, and how we can use this feature to guide our relationships?

My relationship with Bumble kind of existed independently of Spotify’s relationship with Bumble, but it was all about astrology. And I have a relationship with Spotify, I have a relationship with Bumble, so we became a band. Using astrology as a tool for interpersonal dynamics, compatibility, relationships and then, of course, personal development has always been my main motivation.

We have a subsection in Astrology Club called Bumble’s Compatibility Corner. You will be able to access many videos that we have made and which explain the different signs of the zodiac, as well as many dating guides and written content.

How it works Astrology Club fits into the current culture of astrology in terms of social media, and what specific characteristics does it have that set it apart from TikTok or Instagram Reels?

When you go to the Astrology Club for the first time, you are invited to answer this very nice quiz. So already it creates a distinct relationship between the platform and you as an astrological being. So, you are introduced to this experience, and then the recommendations you receive around it are ones not found anywhere else, and have been curated by an algorithm and all hand-selected.

What do you hope users take away from their experience with Spotify’s Astrology Club?

I hope it will be an entry point for deeper understanding, contemplation, reflection and self-realization.

This interview has been edited and condensed for clarity.


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