The Freedom Boat Club doubles in size from Brunswick

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VENICE, Fla., April 27, 2022 (GLOBE NEWSWIRE) — Freedom Boat Club, operator of the world’s largest fleet of recreational boats, and a division of Brunswick Corporation (NYSE: BC), today announced its 350and location, which represents another major milestone in its rapid growth and more than double the number of locations in the Freedom network since the company was acquired by Brunswick in May 2019. Over the past three years, Freedom has added 180 new locations, executing on its strategic plan to increase boating participation through convenient shared-access models.

The 350and The location will be in Silkeborg, Denmark – Freedom’s first club location in Scandinavia and another demonstration of Freedom’s successful European growth strategy. In less than a year, Freedom has grown its European presence from three sites in France to over 28 sites (including Fanautic Boat Club) in the UK, France, Spain and now Scandinavia.

“We are thrilled to celebrate this incredible milestone of 350 locations, as well as the continued successful execution of the growth plans we established when Brunswick acquired Freedom in 2019,” said Brenna Preisser, Chief Strategy Officer of Brunswick. and President of Business Acceleration. “It is particularly fitting that our 350and coincides with our first location in Scandinavia, underscoring our intention to become the world’s leading yacht club by offering an extensive network of on-water locations and a superior customer experience. We are on a mission to democratize boating and strengthen the future of the industry by not only providing access and education to new boaters, but also keeping boaters on the water longer. We continue to see significant potential to expand Freedom around the world.

Freedom’s rapid growth is supported by expanding businesses and franchises in North America, Canada and Europe. Over the past 12 months, Freedom has acquired six corporate sites driving operational efficiencies in four newly formed “super territories” in some of the world’s most desirable boating locations, such as Chicago; New York; Spain; and more recently, Atlanta.

Freedom has also garnered unprecedented interest from franchisees by adding a significant number of new represented territories in the United States, Canada and Europe over the past 12 months. Additionally, many of Freedom’s experienced franchise owners are expanding their current territories, meeting strong consumer demand, and adding new locations and boats to their fleets in territories such as Delaware, southern New Jersey, Maryland and Washington DC, among others.

“The Freedom brand has enjoyed tremendous success over the past three years building on an already strong foundation. We are inspired by the strong momentum of our franchise operations and corporate territories, which are growing rapidly and attracting new boaters at a record pace,” said Cecil Cohn, president of the Freedom Boat Club Network. “We are excited to continue to deliver remarkable member experiences on an unparalleled scale.”

Recently, Freedom has been recognized and honored with numerous national awards, including being named to the Entrepreneur magazine Franchise 500 list, as well as the Franchise Business Review List of top 200 franchises to buy in 2021.

To learn more about Freedom Boat Club and available franchise opportunities, visit: freeboatclubfranchise.com.

About Freedom Boat Club

Freedom Boat Club, a division of Brunswick Corporation (NYSE: British Columbia) and headquartered in Venice, Florida, is the oldest and largest boat club in the world with over 350 locations in 34 states, Canada and in Europe. More information about Freedom Boat Club and membership opportunities can be found at www.FreedomBoatClub.com and franchise opportunities at www.FreedomBoatClubFranchise.com.

About Braunschweig

Based in Mettawa, Illinois, Brunswick Corporation’s leading consumer brands include Mercury Marine outboard motors; Mercury MerCruiser sterndrive and inboard sets; Mercury Global Parts and Accessories, including SmartCraft propellers and electronics; Integrated power product solutions; MotorGuide trolling motors; Attwood, Mastervolt and Whale marine parts; Distribution of Land ‘N’ Sea, BLA, Payne’s Marine, Kellogg Marine and Lankhorst Taselaar marine parts; Mercury and Quicksilver parts and oils; Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Heyday, Lowe, Lund, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Network of nautical services, Freedom Boat Club and Boat Class. For more information, visit brunswick.com.


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