Toronto is getting a new free outdoor social club that describes itself as a “club without a club”. It will pop up in an area that has been choked with construction in recent years.
fairground should soon bring some light to a dreary construction site in the Yonge and Eglinton area: a free sports club with no fees, no waiting lists or dress codes.
It was created by two people with a passion for community spaces: Stackt founder Matt Rubinoff and Superette founder Drummond Munro.
Focusing primarily on racquet sports, the fairgrounds are intended to be a middle ground between exclusive private clubs and shoddy public courts that can have long wait times and few amenities.
The main racquet sport they will focus on is pickleball, as apparently it is the fastest growing sport in North America with widespread appeal.
The hope is to develop several clubs with their own merchandising, leagues, tournaments and a digital platform. They also hope the clubs will include retail, food and beverage elements as well as pickleball courts. In fact, Fairgrounds wants to host Toronto’s first professional pickleball tournament.
The digital platform would help people book courts and register for events, but should also function as a social network. The intent is also for Fairgrounds to give back to the community through youth programs and job creation.
The first pop-up location at 2400 Yonge Street repurposes a temporary construction site into a club with four pickleball courts, a shop, a foodie program and installations by local artists.
Fairgrounds app opens August 15 and will be open all day until midnight for completely free play for the rest of the summer.